As we launch America Undefeated, we want to share the story behind our logo—a symbol that reflects not just our brand, but the principles that make America great. Our logo is more than just a design; it’s a tribute to the shared values that unite us, transcending cultural differences, and a reminder of the importance of liberty, self-reliance, and the relentless pursuit of the American Dream.
The Three Stripes: A Legacy of Freedom
The three horizontal stripes in our logo are a nod to the South Vietnamese flag, a symbol of resistance against communism. For our co-founder Hoang, a first-generation American whose parents fled Vietnam, these stripes carry a deep, personal significance. They are a constant reminder of the sacrifices made by those who sought refuge from oppression, and of the profound value of the freedoms that America offers. Hoang's parents came to this country with nothing but the determination to make a better life—a dream that was realized in a land where freedom reigns.
The South Vietnamese flag, with its three horizontal red stripes, symbolizes the fight against tyranny, a fight that echoes in the hearts of those who have witnessed firsthand what happens when freedom is lost. For Hoang and his family, these stripes are a pledge to never forget the price of liberty and a call to cherish the opportunities that America provides.
Embracing Shared Values
Our logo also incorporates the symbolism of the American flag, representing the country that both of our founders proudly call home. For Margy, whose family has served this nation with honor dating back to the Civil War and WWII—just as Hoang’s family fought for South Vietnam before it fell—this symbol represents the commitment to defend the values and freedoms we hold dear. The logo is not just a blend of symbols but a blend of shared values: freedom, hard work, and the belief in the American Dream.
This logo is a statement that America’s strength lies not in the differences we come from but in the shared values we uphold. No matter where you come from, in America, you have the freedom to forge your own path, to work hard, and to succeed on your own terms.
The MYOB Connection: Make Your Own Bread
The MYOB (Make Your Own Bread) message is deeply connected to the story of our logo. It’s about earning your own success, just as Hoang’s parents did when they fled communism and built a new life in America, and just as Margy’s family has done: surviving the great depression through grit and determination and defending the very freedoms that make that success possible. The stripes in our logo aren’t just a reminder of the past—they are a call to action for the present and future. The logo honors the sacrifices of both families that built strong foundations from which we could grow.
In a time when socialist ideals are gaining traction, the MYOB mindset stands as a powerful counterpoint. It’s about self-reliance, hard work, and the belief that in America, you get out what you put in. The blend of symbols in our logo reflects the blend of effort and opportunity that defines the American Dream. MYOB is a declaration that in this country, success is earned, not handed out—and that’s what makes it all the more valuable.
Wearing the Values We Stand For
As you explore our collections and wear our gear, remember that each piece carries the weight of this story. It’s a story of freedom, unity through shared values, and the relentless pursuit of the American Dream. Our logo is more than just a brand mark—it’s a symbol of the values that define America Undefeated, and a reminder that no matter where you come from, in this great nation, you can Make Your Own Bread.
Welcome to America Undefeated, where every month is America Month, and where we stand for freedom, hard work, and the values that make America the land of opportunity.
From the Freedom Files: The Aftermath of the Fall of Saigon
When Saigon fell to communist forces on April 30, 1975, the Republic of Vietnam ceased to exist, and the country was plunged into a harsh new reality. For millions of South Vietnamese, this was the beginning of a life under communist rule—a life marked by oppression, fear, and the loss of basic freedoms.
The new regime quickly implemented reeducation camps, where former South Vietnamese military officers, government officials, and intellectuals were imprisoned without trial. These camps were intended to "re-educate" individuals, but in reality, they were harsh labor camps where detainees endured severe conditions, forced labor, and indoctrination.
Families were torn apart, property was seized, and those who had once fought for freedom found themselves stripped of their rights and dignity. Many fled the country, risking everything to escape the oppressive regime, including Hoang’s parents, who made the perilous journey to America in search of liberty.
The fall of Saigon is a stark reminder of what happens when freedom is lost, and it underscores the importance of safeguarding the liberties we often take for granted.